Why Sesame Street?

This video (below) is a good example of Sesame Street’s use of humor to make important and lasting points. It is a segment from Sesame Street that teaches families the importance of talking and sharing at mealtime –banning smart phones and tablets from the dinner table – in order to keep kids safe. While working at the Sesame Workshop, creators of Sesame Street, Dr. Lucille Burbank learned a lot of lessons, and one in particular is the fact that children learn much better when they are having fun and feeling safe. As a result, she and her team produced a booklet that gives 52 tips on how to keep your child safe with television and electronic media.

“123 Sesame Street” is a federally registered trademark. This website is not affiliated, endorsed, or sponsored in any way by Sesame Street Workshop.

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The Inside Secrets of Sesame Street is for nostalgic generations of parents and their children who grew up with this beloved show. This is where it all started as Dr. Burbank based her book on interviews she had and on the lessons she learned while working there. One important lesson involved keeping kids safe, which lead to the creation of this tips booklet.


Guide Your Child to Safe TV and Electronic Media: 52 Tips for Parents is a how-to tips booklet with suggestions for parents of children from birth to adolescence.


Guide Your Child to Safe TV and Electronic Media: 52 Tips for Parents is an audio conversation based on the tips booklet content.


Color Your World is a companion coloring booklet about keeping TV and Electronic Media safe for pre-school and primary grade children.

Books, Tips Booklets, Audio CDs, and Coloring Booklets

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